Promotional Products

Promotional Products’ Impact on Brand/Company Image

Because you have your branding in place, let’s talk about promotional products and how they help with all of your branding efforts.

Brand Image

The impressions consumers have of a company extend well beyond the product or service they provide.  Brand image is a mental image that reflects the way a brand is perceived, including all the identifying elements, the product or company personality, and the emotions and associations evoked in the consumer’s mind.

Brand Awareness

Traditional media such as radio, billboards and newspapers frequently miss the mark when it comes to reaching specific demographics.  Promotional products have the ability to carry a message to a well defined audience.

Bringing awareness to your company or brand through the use of your own branded promotional products give you the unique ability to engage the recipient, unlike traditional media that interrupts.

Additionally, the planned and targeted use of these products can increase repeat business, boost trade show traffic, encourage customer referrals, build employee retention, develop brand recognition and increase customer loyalty and good will.

In a Nutshell

Promotional Products have a positive impact on brand image.  Research shows that people who receive a promotional product have a significantly more positive opinion about a business through: More positive overall image.  More positive perception of your business. Higher likelihood of recommending your business.

Choice Marketing Group – your promotional products agency.